A new partnership with the British Chiropractic Association (BCA)

New digital partnership with British Chiropractic Association (BCA)

We are really excited to announce a new partnership with the British Chiropractic Association (BCA).

We, along with our UX and design partner Hancock and Rowe, will be creating a user-centred website and member area that supports the growing needs of BCA members as well as their new brand positioning that celebrates the BCA mission, to be the home of chiropractors who put patients first.

A note from Lisa King, Marketing Director of BCA:

“The BCA is excited to be working with both Hancock & Rowe and Heavy Penguin on this significant digital transformation project. We were seeking collaborative strategic partners to help us improve the online experience of the BCA, primarily for our members, as well as other stakeholders. The collaboration of these two agencies demonstrated significant understanding of our brief, as well as the necessary experience of the needs of membership organisations, which is why we selected them from a competitive process. We look forward to working together to progress this project in the coming months.”

A note from Brian McHugh, Founder and CEO of Heavy Penguin:

"We're thrilled to have been selected by BCA as a digital partner. Leveraging our expertise in the membership sector and our aligned values, we're excited to develop a dynamic and scalable platform that evolves to meet their members' expanding needs."

Meet the BCA:

The BCA is the largest and longest-standing association for Chiropractors in the UK and has been named ‘Best Professional Body of the Year’ at the Memcom Excellence Awards 2022 for its Repositioning Project which has played a pivotal role in changing the healthcare landscape for the better. As well as promoting international standards of education and exemplary conduct, the BCA supports Chiropractors to progress and develop to fulfil their professional ambitions, with patients at the heart of this journey.

We at Heavy Penguin and Hancock & Rowe are very much looking forward to using our expertise of User Experience, web design, web development, strategy and membership to help BCA create a new web presence that works as hard as the team behind the scenes to make theirs and their members day-to-day much easier.

BCA Partnership